The Oriental Twist... ...With a French touch !


Rooted in the bartending world and inspired by Middle Eastern - Mediterranean culture and gastronomy, Le Nar is a French Sweet Vermouth with an Oriental twist.  It’s a modern and exotic take on a classic category although remaining faithful to the historic origins of the drink. 

 Le Nar (from Turkish Pomegranate) is a premium Vermouth brand, evoking local eastern flavors and memories of the famous İstanbul Spice Bazaar.

 It is an ideal Vermouth for mixing in classic and contemporary cocktails and being worthy of sipping on its own. Le Nar was designed to provide unique flavor profiles with the professional bartending community in mind. 

 Le Nar Vermouth was at first inspired by travels:  wandering about spice bazaars from Marrakech  Medina to Istanbul. Nourished by the narratives of friends about the existence of unique ingredients here and there across Middle east and Mediterranean shores. It was also inspirited by the reading of writers such as Joseph Kessel, Pierre Loti, and Amin Maalouf, envisioning their descriptions of distant lands.

 Unique, handcrafted, Le Nar’s aromatic recipe is an invitation to a faraway voyage, an oriental dream.   

 Elaborated in France, its original formula starts with the careful selection of a white wine, the perfect canvas to reveal the complex layering of the aromas of the botanicals among which the pomegranate flowers from which our Vermouth takes its name: Nar

 Originally from Persia (now Iran), the pomegranate tree has been cultivated for at least 5000 years in Asia Minor, the Middle East, and then in North Africa, and around the Mediterranean Sea. The pomegranate is present in many myths and beliefs of these regions, the fruit is still widely consumed today and the flowers are used in infusion for their medicinal properties. 


The secret of the oriental twist lies in the ingredients that go into making Vermouth Le Nar. Of course, first and foremost mugwort and its characteristic bitterness, but also more than ten macerations, infusions, and alcoholates made from herbs, roots, or flowers. In addition to pomegranate flowers, we find Iranian limoo amani, walnut husk, chamomile, blackcurrant, quassia, bay leaf, or thyme, to name but a few.